Anagenesis, Inc. is a technical marketing company combining both the engineering and the marketing perspective. We assist power semiconductor companies and companies involved in the conversion markets, such as power supplies, motor controls, electronic ballast, UPS, EPS, and Inverters involved with leading edge products. Our clients include corporations, worldwide, that are in the top 10 list for power supplies, UPS, and power semiconductor companies, investment firms, start-up and market research companies, as well as industry specific inventors. Anagenesis has offices in Los Angeles, California and Phoenix, Arizona.
- Technology and Market Research & Evaluation
- Product Definition via Product Value Maximization
- Business Plan Development (Global, Regional, or Local)
- Market Strategy Development
- Market Plan Development
- Market Entry Assistance
Arnold Alderman has 2 decades of engineering and management experience at Boeing, GE, and Emerson Electric and other US power conversion companies; 16 years technical, product, and strategic marketing at Fairchild Semiconductor and International Rectifier. He is a recognized industry expert, keynote speaker, plenary speaker, author of numerous conference papers and articles with publications in leading industry magazines. He is presently a Board Member of the Power Sources Manufacturers Association (PSMA). Ada Cheng has extensive semiconductor and marketing expertise and experience. Ada was a Senior Corporate Marketing Manager at International Rectifier. Prior to International Rectifier, Ada was a Principal Analyst with Gartner Dataquest covering the analog semiconductor market.Before making her major career change into marketing, Ada had various engineering and project management roles at Motorola Semiconductor Products Sector (now Freescale Semiconductor and ON Semiconductor). She is presently a member of the PSMA Marketing Committee.
