An Engineer's Guide to using Google by Chuck Mullett

Years ago we had to surround ourselves with printed reference material to provide the data on components used in our designs and applications papers to help in their use. Many of these were free, but some others cost over $100 each and became obsolete almost as fast as we obtained them. Today, the picture has changed dramatically. Most of this information is available at no cost through the Internet; the amount of information is so huge that the new challenge is sorting it out. When the semiconductor committee of PSMA began to study the problem of helping engineers find the information needed, the change in the way we do our jobs became blatantly obvious. Even this task has been made easier, because of help from the Internet.

Here is our conclusion: Google is perhaps the most advanced search engine in the world at this time. Surprisingly, it’s not just for lay people who are looking for new recipes or ways to remodel their bedrooms. Its capability to provide us with the sophisticated technical help we need is astounding. It has the capacity to improve its performance, on its own, as it is used. Our job in helping our members and others in the industry has been reduced from one of searching, rating and cataloging materials to one of simply providing a few hints about using Google. We suggest you try it for yourself, get familiar with its capability, and use it the next time you need information. Here are some examples for you to try:

1. Go to Google.com and type in power factor correction. Our result was that 2,190,000 references were retrieved in 0.23 seconds. Now, type in “power factor correction” and see the difference. We got 155,000 references in about the same amount of time. What is even more amazing is that the references were valid! Even in the first case---we looked through the first 120 on the list, and didn’t find even one irrelevant citing.

2. Try “mag amp” and retrieve 8,870 references. All were valid until we got down to the 29th one on the list, which referred to a slow-release garden fertilizer. 28 out of 29 is a validity score of 96.6%---not bad for software!!!

In Example 1 we saw the difference of enclosing the phrase in quotation marks. Doing so causes the search engine to look for precisely that phrase. Without this, the search engine will find hits on each of the words individually, inviting irrelevant references.

To the right of the search window on the home page you will find “Advanced Search.” Clicking on it will produce a page full of easy-to-use tricks to improve the search, including “Advanced Search Tips” on the top line of the page. This gives even more useful information to produce more effective results. Google is so easy that if you’ll spend only 5 minutes with it, you’ll be producing better results than you can find in a world-class library, without leaving your desk. Try it first, then try other search engines. We did this, and found a plethora of irrelevant “hits.” We invite your comments.