ue to Hurricane Helene, the scheduled in-person PSMA planning meeting had to switch to a virtual format and was held over two days (October 3 and October 25). The first session focused on the PSMA Committee reports. All committees gave a brief presentation outlining their plans for the next year. Although the meeting was virtual there was a good deal of Q&A and interaction between the presenters and the rest of the attendees.

The second session, held on October 25, started with presentations by the PSMA Executive Committee. Trifon Liakopoulos started with the Chair report, giving his vision of where PSMA is heading over the next five years. Tim McDonald followed that with a six quarter financial forecast. One of the things Tim emphasized was that the decisions to conduct the Packaging and Magnetics Committee Special Report, combined with the investment in the Marketing Project will cause PSMA to operate at a deficit over the next year, with revenues going up and expenses down after that. As a result, any new special projects proposals will have to include a source of funding in order to be approved. David Chen then ended the Executive Committee portion of the meeting by covering the Key Performance Indicators that PSMA is tracking. David said he would like to see PSMA start tracking committee-specific KPIs and asked all committee chairs to think of metrics that can be tracked.

After the Executive Committee presentations there was a report from Dhaval Dalal and Conor Quinn on the Power Technology Roadmap (PTR). The next PTR is scheduled for release at APEC 2025, after which Dhaval and Conor plan on stepping down as PTR chairs. New leadership is needed to take over this key PSMA initiative. In addition, Dhaval and Conor would like to see the PTR format be updated to be more in line with modern trends, including making more content available online and having more dynamic content which can be updated more frequently than the current three year cycle.

Chris Whaling then presented on the PSMA Marketing Project. He talked about the need to refresh our website to be more modern looking and making it easier for people to find what they are looking to access. He also talked about updating our mission statement to better align with what PSMA is currently doing and where it wants to go. He emphasized that the goal of the Marketing Project is to increase PSMA's visibility which will lead to increased membership and increased revenue.

After the Marketing Project presentation, the attendees then had an open discussion to talk about how to prioritize the goals of all the committees as well as the bigger projects (such as the PTR update and the Marketing Project). The discussion was lively and many different people contributed ideas and thoughts.

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