KPIs-Metrics that Matter

uilding on the foundational work that Trifon Liakopoulos began during his tenure as PSMA Vice President, I have taken the role within the Executive Committee to continue to focus on identifying the KPIs – Key Performance Indicators – that are actionable and will help to improve the performance and effectiveness of the organization.  Some of the areas we have begun to measure related to membership are the annual growth rate, member retention rates, and market share of members compared to the number of potential member organizations in the industry.  As an organization it is crucial that we continue to grow our membership and to provide significant benefit to our existing members to encourage retention.  We need a deep understanding of what member companies value from their engagement with PSMA and to continue to invest in those areas.

It is also critical to monitor the impact of the special projects and events offered to our members and the industry at large.  We are establishing KPIs to measure the effectiveness of these activities in terms of member interest and usage, new member recruitment, and revenue impact. Since we are a volunteer driven, non-profit organization, we need to spend our revenue and human resources on the activities that provide the most benefit to our audience and the largest return on investment to our organization.

Lastly, we have established baseline metrics related to website traffic and visitor behavior with a goal to improve the effectiveness of the website to raise awareness, provide valuable content, and increase membership.  The website is our most public marketing asset, developing measurable KPIs will help to focus our efforts on providing content that is viewed as relevant and vital to our audience.

KPIs will provide actionable feedback on the success of current activities and identify opportunities for improvement. The Executive Committee will rely on the support and efforts of all members to define, measure, and implement actions to improve the effectiveness of our activities and enhance our efforts to attract new members.  We encourage all members to provide feedback, thoughts, and new ideas so we can continue to learn and grow as an organization.

Please feel free to contact me or any of the executive team members with your thoughts and inputs. We would love to hear from you!

Renee Yawger PSMA Vice President Efficient Power Conversion (EPC)

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