ithout a doubt we are approaching the end of a quite different and challenging year not only for our organization but also for all our member-companies and individuals who support, participate and volunteer for PSMA.  As the world and businesses continue adjusting to a new pandemic-imposed reality, PSMA not only confronted the challenges, but with creative and agile support of its numerous volunteers, the dedicated people who run the office, the board and the executive committee,  co-sponsors and partners responded with agility and creativity to minimize financial loss and risk, while maintaining the valuable services to its members and the community.

We at the executive committee are excited to implement and work in alignment with the newly adapted four pillars of our organization: (i) build on strengths, (ii) become more applications oriented, (iii) integrate performance metrics to assure value add to our community, and (iv) engage with the stakeholders.  Using these guidelines, we hope to drive success and growth of a more vibrant, more active, and more relevant PSMA.

As the member of the executive team who champions the third pillar, the implementation of key performance indicators throughout the operations and activities undertaken by PSMA, I hope to establish a measurable understanding of the "value-add" to "asset allocation" ratio in order to prioritize and improve the effectiveness of our efforts and resources.  Ahead of us is another financially challenging year and this task is critical for sustaining short- and long-term financial viability.

Some of the areas that we plan to implement performance metrics so that we can better understand impact on growth and revenue include:  membership movement comparable to the number of professionals in the industry, web activity tracking, differentiation and consumption of PSMA exclusive offerings such as special projects, reports, databases and other contributions as well as feedback received on our activities. 

We also plan to apply these metrics to activities related to popular workshops and webinars to maximize the value to our members and the wider power electronics industry, return on investment and exposure for PSMA. Remember, as a not for profit organization of volunteers, we need to spend our income from memberships, studies, and events prudently and maximize the use of in-kind human capital from our volunteers. We hope to expand the key performance indicators across the whole organization for example to support and help optimize the numerous committee efforts so as to attract more participation and increase activity.

The Executive Committee will not be able to establish, build and strengthen the performance metric pillar to become an impactful potency without the support and the collective effort of all the members and the volunteers of our organization.  We are encouraging all of you on an ongoing basis to provide feedback, thoughts, and new ideas as we continue to grow a successful PSMA.

Please feel free to contact me or any of the executive team members or the PSMA office anytime. We would love to hear from you and need your inputs!

Trifon Liakopoulos PSMA Vice President Enachip, Inc.

If you or anyone in your company is interested in getting on the distribution list for future issues of PSMA UPDATE, please send e-mail to: power@psma.com. Be sure to include your name and the name of your company.