s a co-sponsor of APEC, the PSMA is helping to spread the word about the opportunity for a passionate exhibitor representative to volunteer on the APEC Conference Committee as an Exposition Co-Chair. This is a key role for the success of APEC 2022 and onwards. The Expo leadership team is made up of an Exposition Chair and two Co-Chairs. Naturally this opportunity requires leadership, management, and organizational skills.

Key responsibilities of the exhibitor representative:

• Identify ways to retain exhibitors for future APECs.
• Recommend ways to attract new exhibitors & attendees.
• Offer suggestions to improve the conference experience for both exhibitor and attendees.
• Maintain a good relationship with other exhibitors.
• Understand and represent the interests of exhibitors.
• Understand and represent the APEC Conference Committee to exhibitors.
• Provide input on the exhibitor floorplan before exhibitors select booths.
• Provide input to the APEC Steering committee for exhibition selection criteria for future APEC locations and conference management.

Key candidate selection criteria:

• Must participate on the APEC conference committee monthly conference calls (approximately 60-90 minutes long each call).
• Preference for a representative who is able to travel to APEC Planning Meeting for on-site tour.
• Must proactively share how committee decisions impact the exhibitor community.
• Must be willing to help resolve exhibitor issues and issues with exhibitors.
• Preference for a current exhibitor who has exhibited at least three times at previous APECs.
• Preference for a representative from a small or medium sized company.
• Must be willing to serve a minimum of 3 years (note: all committee members serve at the pleasure of the General Chair, who may choose someone else if he/she prefers).

If you would like additional information or are interested in volunteering for this position, please contact Frank Cirolia, APEC Social Media Chair, at frank.cirolia@aei.com.

Provided by: Frank Cirolia, APEC Social Media Chair and PSMA Marketing Committee Co-Chair

If you or anyone in your company is interested in getting on the distribution list for future issues of PSMA UPDATE, please send e-mail to: power@psma.com. Be sure to include your name and the name of your company.