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Meet Your Directors |
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In this issue we would like to introduce you to Ada Cheng.
One of her biggest contributions was challenging the PSMA committees to support APEC in some tangible way such as creating and running industry sessions, producing professional education seminars, suggesting key speakers for plenary, etc. As a result, the amount of industry participation in APEC has grown, and the conference has flourished while many other technical conferences have not. Lately she is leading the mentorship program at APEC, working on an energy efficiency strategies presentation, and co-chairing an industry session at APEC. Furthermore, Ada was an invited member of the APEC conference committee from 2003 to 2015 primarily as the OEM Initiative Chair which developed the Industry Sessions. Previously Ada was a corporate marketing manager at International Rectifier (now Infineon), a market analyst at Gartner Dataquest for analog ICs, and held various electrical engineering roles at Motorola Semiconductor Products Sector (now NXP Semiconductors and ON Semiconductors). Ada received her MBA from Arizona State University and her BSEE from Carnegie Mellon.
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If you or anyone in your company is interested in getting on the distribution list for future issues of PSMA UPDATE, please send e-mail to: power@psma.com. Be sure to include your name and
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our members of the Board of Directors are elected at the PSMA Annual Meeting held every year during the APEC conference. Each Director serves a three year term and is eligible to be reelected for one additional term. 
Ada Cheng is a Technical Marketing Consultant with AdaClock since 2008. In addition, she has partnered with Anagenesis, to research and publish the "Power Supply in a Package (PSiP) and Power Supply on a Chip (PwrSoC) market reports. She has been involved with the PSMA since 2002 and joined the PSMA Board of Directors in 2019 and in 2023. Currently she is an active member of the Marketing, Energy Management, Energy Storage, Industry-Education, and Reliability committees.